The challenge
As Jakarta’s primary rapid transit arterial system, TransJakarta bus shelters offer unprecedented commuter exposure. For Cimory fresh milk’s nationwide branding campaign, the brand required an impactful 3D Out-of-Home (OOH) Spatial Takeover transcending traditional static billboards:
- Intense Vibration & Traffic Wind Resistance: Constant ground tremors from heavy multi-axle articulated buses and rapid turbulence from adjacent arterial traffic lanes.
- Zero-Downtime Midnight Installation: All structural framing, crane hoisting, and electrical hookups had to occur strictly during transit maintenance windows (00:30 to 04:30).
- Strict Transit Authority Safety Compliance: The 3D elements could not obstruct driver sightlines, impede platform screen doors, or present sharp edges to boarding commuters.
Our approach
- Giant 3D Sculpted Product Bottle:
Livindo fabricated a 2.5-meter-tall true-to-scale replica of the Cimory milk bottle. Hand-sculpted from high-density EPS foam, the core was laminated in composite woven fiberglass and sealed with scratch-resistant automotive polyurethane duco and high-tack cast vinyl brand labels.
- Vibration-Damped Clamping Systems:
To secure the heavyweight 3D bottles onto the shelter's roof pillars without invasive structural drilling, Livindo engineers designed bespoke steel clamping collars equipped with industrial neoprene dampener pads to absorb transit vibrations.
- Panoramic Architectural Wraps:
Shelter ceiling canopies and glass safety balustrades were wrapped in high-resolution pastoral farm landscape graphics featuring matte anti-graffiti and UV-blocking overlaminates.
- IP67 Energy-Efficient Nocturnal Illumination:
Concealed warm-white and cool-white LED edge lighting automatically activated at twilight, transforming the transit shelter into an inviting, brightly lit urban sanctuary for evening commuters.
Outcome
The Cimory 3D TransJakarta shelter activation was praised as one of Jakarta's most imaginative OOH campaigns. Commuters enthusiastically posted selfies and transit videos, driving massive brand recall and organic digital engagement. TransJakarta authorities commended Livindo for flawless zero-incident execution and stringent adherence to public transit safety protocols.
