The challenge
For the premiere of Universal Pictures' musical fantasy Wicked, coinciding with the high-traffic Christmas and New Year holiday season at Plaza Senayan, mall management and the studio envisioned an immersive visual journey:
- Duality of Themes: Harmonising the enchanting emerald-and-gold aesthetic of the Land of Oz with festive Christmas traditions (Glinda's bubblegum pink accents, gilded holiday ornaments, and celebratory lighting).
- Seamless Visitor Experience: Rather than a static standalone photo booth, the activation had to provide a fluid narrative guiding guests from the outdoor arrival forecourt, through entrance corridors, to the main indoor atrium.
- Freestanding Structural Stability: The 6-meter-high monumental gateway had to stand rigid outdoors under tropical weather without unsightly guy wires or intrusive floor drilling into Plaza Senayan’s pristine marble exterior.
Our approach
- Monumental Emerald City Portal & Oz Clock Tower:
Livindo engineered a triple-arched neoclassical gateway crowned with the iconic Oz clock tower. The internal skeleton was constructed from structural steel box tubing clad in precision CNC-profiled wood mouldings and moisture-resistant composite panels. Finishing combined high-gloss emerald green automotive duco, genuine gold-leaf detailing, and backlit translucent acrylic panels.
- Stepped Podium with Realistic Tulip Gardens:
At the gateway's base, Livindo fabricated a ceremonial staircase bordered by tiered planter boxes featuring hundreds of lifelike yellow and orange synthetic tulips. This created a dramatic forced-perspective backdrop optimal for wide family group portraits and influencer content.
- Dual Character Atrium Features & Glinda's Bubble:
Inside the mall, custom Christmas trees were dressed in thousands of mirrored baubles contrasting Elphaba green and Glinda pearl pink. Interior photo zones showcased an optical-grade transparent dome bubble structure, mirrored pedestals, and whimsical floral arches.
- Concealed Architectural Lighting:
Concealed within every arch reveal and cornice was an array of IP65-rated 3000K warm-white LED linear fixtures and narrow-beam architectural spotlights. The calibrated color rendering index (CRI > 90) ensured skin tones and emerald surfaces photographed with exceptional warmth by day and night.
Outcome
The Wicked holiday installation at Plaza Senayan was widely lauded as one of Southeast Asia's benchmark retail theatrical activations. Generating high weekend foot traffic and tens of millions of digital impressions across social media channels, it established an experiential triumph for Universal Pictures and Plaza Senayan alike.
